Dr. Pepper would advertise their product through the television show 90210, because it is mostly teens who would be watching this show, who would sometimes like to be like the characters from the show. Since one of the main characters is drinking the Dr. Pepper, some watchers of the show might think, if she likes drinking it then I will too. Also, since it is shown in a television show rather than a commercial, there is more time to show the product being used. Although people of all ages drink Dr. Pepper, it is a popular drink among teenagers, and this show is targeted at teens, ensuring their target audience to view the product being used and enjoyed.
I think product placement can be a good form of advertising, because not everyone realizes that a product is slyly being sold to them, but still sees the product being used. Although, they do not to a good job of product placement in this episode. In this scene, it shows an entire cooler full of Dr. Pepper for multiple seconds, and they also say Dr. Pepper repeatedly. Later on in the episode, they have to stop for a bathroom break because of how many drinks she's had, and Dixon holds up the can and says something along the lines of, "We wouldn't have to stop so many times if you stopped drinking all this Dr. Pepper". Advertising much too obviously that she loves the drink so much that she just can't stop drinking it. The product placement in this episode seems too forced, rather than natural and believable.


